About US

🎨 About Primaryhu Beauty

Where simplicity meets sophistication—makeup and skincare rooted in the power of primary colors and clean formulas, designed to enhance your natural beauty without overwhelming it. Our name, a nod to "primary" (the building blocks of all color) and "hu" (the Chinese word for "harmony"), embodies our ethos: beauty should be accessible, authentic, and in perfect balance with your skin.

🌈 Our Inspiration: The Language of Basics

We draw from the simplicity of primary colors, translating them into products that work for every skin type and tone:

  • Red: The Bold Base: "Crimson" lipsticks in creamy matte finishes (flattering on both fair and deep skin), "Blush" creams in soft rose tones (like a natural flush), and "Cheek Tints" in poppy red (perfect for adding a pop of color to a neutral look)
  • Yellow: The Brightener: "Lemon" serums with vitamin C (to brighten dull skin), "Banana" setting powders (to reduce redness and under-eye circles), and "Sunflower" moisturizers (lightweight and hydrating for oily skin)
  • Blue: The Calmer: "Ocean" toners with hyaluronic acid (to soothe dry skin), "Lavender" face masks (to reduce inflammation), and "Sapphire" eyeliners in soft blue (a subtle alternative to black for sensitive eyes)

🧴 Our Craft: Clean, Effective, and Ethical

Every product is formulated with three simple principles in mind:

  • Clean Formulas: We use only essential ingredients—no parabens, sulfates, or synthetic fragrances (because your skin doesn’t need extra chemicals). Our "Hydrating Serum" has just five ingredients: hyaluronic acid, aloe vera, green tea, vitamin E, and water.
  • Universal Shades: Our "Foundation" line has 20+ shades (from porcelain to deep ebony), each tested on real people (not just models) to ensure a perfect match. We also offer "Color Correctors" in green (for redness), yellow (for dark circles), and purple (for dullness)
  • Sustainable Practices: We use recyclable glass bottles (no plastic!), offer a "Refill Program" (bring your empty bottle back and get 20% off your next purchase), and donate 5% of profits to environmental nonprofits (because beauty should be kind to the planet too)

🤍 Our Vibe: Quietly Confident

Primaryhu beauty is for the person who believes less is more:

  • A busy mom using our "5-Minute Makeup Kit" (mascara, blush, and lipstick) to look put-together in minutes
  • A student gifting our "Brightening Serum" to their roommate, who’s been stressed about exams and dull skin
  • A professional pairing our "Neutral Eyeshadow Palette" with a bold red lipstick, letting the simple details shine

We design for everyday moments: morning coffee runs, work meetings, or lazy Sundays at home—because beauty should fit into your life, not the other way around.

✨ For You

Whether you’re drawn to the boldness of our "Red" collection (creamy lipsticks, vibrant blushes) or the calm of "Blue" (soothing toners, hydrating serums), one truth unites all Primaryhu products: they’re made to enhance your natural beauty, not cover it up.

Because the best beauty isn’t about being perfect. It’s about being you—in your most authentic form.

Embrace the basics. Celebrate your balance. 🎨🤍